The Spot, third edition: The Rise of Political Advertising on Television - Softcover
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Book by Diamond Edwin Bates Stephen
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"The Spot will go a long way toward helping the reader understand the televised political advertising that's about to swamp us."--Washington Post " The Spot will go a long way toward helping the reader understand the televised political advertising that"s about to swamp us." Washington Post
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In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.
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- VerlagMIT Press
- Erscheinungsdatum1992
- ISBN 10 0262540657
- ISBN 13 9780262540650
- EinbandTapa blanda
- Auflage3
- Anzahl der Seiten438
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The Spot : The Rise of Political Advertising on Television
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Buchbeschreibung Zustand: Good. 3 Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 363431-6
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The Spot - Third Edition: The Rise of Political Advertising on Television
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Buchbeschreibung Paperback. Zustand: Very Good. The Spot - Third Edition: The Rise of Political Advertising on Television This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780262540650
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The Spot, third edition: The Rise of Political Advertising on Television
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Buchbeschreibung Softcover. Zustand: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Soiling on the side. Edition 1992. Ammareal gives back up to 15% of this book's net price to charity organizations. Artikel-Nr. C-652-595
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The Spot, Third Edition: The Rise of Political Advertising on Television (The Mit Press)
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780262540650. Artikel-Nr. 9246614
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The spot : the rise of political advertising on television. Third edition.
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Buchbeschreibung Zustand: as new. Cambridge : The MIT Press, c1992. 3rd edition. Paperback. xiii,438 pp. Condition : fine. Condition : as new copy. ISBN 9780262540650. Keywords : , Artikel-Nr. 262523
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Buchbeschreibung Zustand: very good. Cambridge, MA :The M.I.T. Press, 1992. Paperback. 432 pp. - In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of T.V. voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on T.V. campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of T.V. campaigns, such as the use of "truth boxes" in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment. As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season. Condition : very good copy. ISBN 9780262540650. Keywords : POLITICS, Advertising, Political. Artikel-Nr. 279318
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