Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More - Softcover

Reviews

"This text is a dream! The material is laid out clearly and concisely and the language and up-to-date examples really speak to the students."

- Marguerite Newcomb, University of Texas - San Antonio

"I rarely recommend that a student keep a textbook after class is over ― this book by far is the exception. I strongly recommend each student keep this text as a reference after graduation and landing their first job."

-Michael Quinn, University of South Carolina

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.