How well we 'do' negotiation doesn't depend on inborn gifts to any great extent - negotiation is a skill that can be learned and practiced, if not ever quite perfected.
The Original It's a Deal was largely aimed at buyers because salespeople tend to receive training in negotiation - buyers by and large less so. This new edition isn't intended solely for buyers, however. Although it is largely couched in the language Purchasing, there are many insights and pieces of advice which salespeople and those involved in contract management, outsourcing etc., could also read with advantage.
Increasingly in business, people have to be both buyers and sellers. Before a purchasing manager gets to negotiate the big deal, he or she may already have had to negotiate internally - to secure project approval, finance and so on. So the buyer, in that instance is the seller.Über den Autor:
Paul Steele was one of the founders of PMMS Consulting Group in 1977. The Group is now the leading niche specialist Purchasing and Supply Chain Consultancy with offices in the UK; toronto; Hong Kong, Singapore and Kuala Lumpur; Sydney, Melbourne and Auckland. Above all, Paul is not a follower of business fashion but promotes tested and sustainable approaches to the challenges that face procurement. He is the co-author of three international best selling purchasing and negotiation text books. It's a Deal and Profitable Purchasing Strategies both published by McGraw-Hill in 1989 and 1996 respectively. His book Business Negotiation was published by Gower in 1998.
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