Get Better or Get Beaten - Hardcover

"Get Better or Get Beaten", 2nd edition, is a thorough revision of one of the best selling Jack Welch books ever published. First published in hardcover in 1994, that book sold close to 100,000 copies through all channels. Unlike other books on Welch, this is a short, fast-paced book that reads like a "manager's little instruction book". This book, which Welch has told us "he" refers to when he has to give a speech, includes the principles and techniques that helped make GE one of the world's most competitive companies. General Electric's Jack Welch is the pre-eminent CEO of our time. Taking over as CEO in April 1981, Welch has steered the company that Thomas Ellison founded to over US$100 billion in sales and US$10 billion in earnings. He built GE into the most successful American corporation of the late 20th century by forging and then implementing a series of business strategies that can easily be applied to all businesses, big or small. We spelled out those strategies in detail in the national bestseller "Jack Welch and the GE Way" (1998) and "The GE Way Fieldbook" (2000). But long before those books were published, "Get Better or Get Beaten" was the trailblazing book that tens of thousands of managers referred to in order to get a quick course in Jack Welch management. This practical, updated guide will inspire and motivate any manger who wants to know how Jack Welch got things done. The new edition will tap the source of Welch's courage, innovation and success with such deceptively simple leadership secret as: managing less is managing better; be ready to rewrite your agenda; aim for speed, simplicity and self confidence; and remove the boundaries. Since so much has happened since the first edition was published (ie. Welch's sweeping six sigma initiative), the new edition will contain many secrets not included in the first edition, including: ignite an e-business revolution; live and breathe quality - and make it the job of every employee; have global brains and vision; and build the service business to maintain double digit growth.

Robert Slater has over 25 years of experience writing for Time, Newsweek, and UPI. Slater has written a number of bestselling business books, including Jack Welch and the GE Way; The New York Times business bestseller Ovitz: The Inside Story of Hollywoods Most Controversial Powerbroker; Get Better or Get Beaten: 31 Leadership Secrets from GE's Jack Welch, and Soros: The Life, Times, & Trading Secrets of the World's Greatest Investor. His latest book, Saving Big Blue: Leadership Lessons & Turnaround Tactics of IBMs Lou Gerstner, was published in September 1999.