Business: A Changing World - Softcover

9780071220736: Business: A Changing World
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
 
 
Reseña del editor:
Overview: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content, and the best teaching support around.
Biografía del autor:
O.C. Ferrell is Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Memphis, University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University, as well as visiting positions at Queen's University (Ontario, Canada), University of Michigan (Ann Arbor), University of Wisconsin (Madison), and University of Hannover (Germany). He has served as a faculty member for the Masters Degree Program in Marketing at Thammasat University (Bangkok, Thailand). Dr. Ferrell received his BA and MBA from Florida State University and his PhD from Louisiana State University. His teaching and research interests include business ethics, corporate citizenship, and marketing. Dr. Ferrell is widely recognized as a leading teacher and scholar in business. His articles have appeared in the Journal of Marketing Research, Journal of Business Ethics, Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, and others. His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading text in this field. He has also coauthored numerous textbooks for marketing, management, and other business courses, as well as a trade book on business ethics. He chaired the American Marketing Association (AMA) ethics committee that developed its current code of ethics. He was the vice president of Marketing Education and president of the Academic Council for the AMA. Dr. Ferrell's major focus is teaching and preparing learning material for students. He has travelled extensively to work with students and understands the needs of instructors of introductory business courses. He lives in Fort Collins, Colorado and enjoys skiing, golf, and international travel.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

  • VerlagMcGraw-Hill Education
  • Erscheinungsdatum2010
  • ISBN 10 0071220739
  • ISBN 13 9780071220736
  • EinbandTapa blanda
  • Anzahl der Seiten576
  • Bewertung
Gebraucht kaufen
Befriedigend/Good: Durchschnittlich... Mehr zu diesem Angebot erfahren

Versand: EUR 9,00
Von Deutschland nach USA

Versandziele, Kosten & Dauer

In den Warenkorb

Weitere beliebte Ausgaben desselben Titels

9780077676988: Business: A Changing World

Vorgestellte Ausgabe

ISBN 10:  ISBN 13:  9780077676988
Softcover

Beste Suchergebnisse beim ZVAB

Beispielbild für diese ISBN

O. C. Ferrell
ISBN 10: 0071220739 ISBN 13: 9780071220736
Gebraucht Softcover Anzahl: 2
Anbieter:
medimops
(Berlin, Deutschland)
Bewertung

Buchbeschreibung Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M00071220739-G

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Gebraucht kaufen
EUR 4,07
Währung umrechnen

In den Warenkorb

Versand: EUR 9,00
Von Deutschland nach USA
Versandziele, Kosten & Dauer