No Logo - Softcover

‘Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful fighters already out there. No Logo is an invigorating call to arms for everybody who wants to save money, justice, or the universe.’
Gloria Steinem

‘What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands.’
Billy Bragg

The book that offers a cure for affluenza, ‘No Logo’ is one of those rare books that defines a generation, the most significant one since Douglas Coupland’s ‘Generation X’.

By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it.

This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.