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Whether you want to draw in new business, establish yourself as an expert in your field, or introduce a new concept to the community around you, using available publicity is the least expensive, most credible way to do so and Marcia Yudkin will show you how! This is a newly updated edition of a classic and much-loved guide to getting no-cost publicity, in it you`ll find. Salient features Ways to get started- how to overcome fears, feel comfortable, and think like a publicity hound How to write tip sheets, pitch letters, and press releases that roll out your message with a punch How to perform on radio and TV like a pro How to concoct creative angles, images, and exploits that get results How to create a Website or media section that multiplies publicity opportunities like crazy And much more, including print and Web resources for publicity campaigns Whether you`re launching a new venture or looking for fresh visibility for an established one, you`ll find this book jammed with inspirational ideas and tips. Use this wonderful manual to get the buzz going about your business, cause, or idea without draining all your profits. Printed Pages: 272. Buchnummer des Verkäufers 29316
Titel: 6 Steps to Free Publicity
Verlag: New Age International (P) Limited
Auflage: First edition.
Buchbeschreibung Career Press, 2003. Taschenbuch. Buchzustand: Fine. Revised. 20,57 x 13,21 x 1,27. Sofortversand im Luftpolsterumschlag!---If you are a small business owner, a professional, a non-profit organisation or an individual promoting an idea or cause, this newly updated guide to obtaining media coverage is the book for you. It includes tips for using e-mail and the Web to reach publicity gatekeepers along with the basics of earning ink or air time. 6 Steps to Free Publicity also covers the following topics: - Getting started - how to overcome fears, feel comfortable and think like a publicity hound. - The easiest, fastest, cheapest way to get featured in the media including tips for online/email distribution of press releases. - How to write tip sheets, pitch letters, press releases that roll out your message and keep you in people's minds and files. - Performing on Radio, TV or the Web like a pro. - How to get sizzling, strong testimonials. - Concocting creative angles, images and exploits that get results. - How to become findable through the search engines. Whether you are launching anew venture or looking for fresh visibility for an established one, you will find this book jammed with inspirational ideas and how-to's. 295 Gramm. Buch. Artikel-Nr. 10326